This is a really funny ad because this is the kind of thing that is everyone's worst fear. In this case, a kid is playing with a Sharpie in his living room and is drawing on his face. We've all probably written on our hands or arms with Sharpies and our parents have told us not to do it because the ink might be permanent. Of course Sharpies say that they're permanent, but kids never really believe that.
In this case, the ad flashes forward 20 years to this very fancy business where the CEO is interviewing people for a job. When he turns around and sees the grown-up "kid" who drew all over his face with a Sharpie, he just says, "No" and shreds his resume.
The appeal here is definitely to entertain, but it also appeals to our need to succeed. No one wants to go to a big job interview with Sharpie all over his face. The interesting thing, though, is that the ad is really FOR Sharpies, so they are making their point by showing the extreme result. Maybe people doubt that Sharpies really are permanent. The company is making its point here by appealing to our desire to succeed and our need to achieve.
The Sharpie company uses humor to show us that we can be certain that the pen does what it says it is going to do.
This commercial was funny. I was about to type "hahaha" as the opening line but i decided against it. Sharpie was trying to tell the audience that Sharpies are great pens because they are so permanent. I guess that would the explicit message. If Sharpie ink stays on your skin for 30 years, you know it is good. You could tell the guy got a little insecure because he grew his beard out--if only facial hair grew all over your face. Anyways, i hink the music also added to the whole vibe of the commercial. The electric guitar reminded me of mischief more than anything else. It was not necessarily exciting but it also wasn't soothing either.
ReplyDelete