This is a funny ad created by two companies in Chattanooga, Tennessee--Humanaut and Fancy Rhino. Even though they are both relatively small companies, this is a national ad for Organic Valley Dairy. It was created in February and right away it became one of Ad Week's top ads.
The great thing about this ad, I think, is that it really is a good product, but they went beyond the standard advertisement and made it like a Public Service Announcement to "Save the Bros." This is kind of a play on other "organic" causes like "Save the Whales." It also does it in a very funny way by taking the ridiculous behavior of "bros" seriously.
They have testimonials from different people telling the audience what would happen if we didn't have any more bros and they even have a company spokeswoman speaking about how important it is to save the bros. Will this ad help sell Organic Valley Protein drink to young men? I think so because they can laugh at themselves without having to admit that they seem ridiculous.
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