Kentucky Fried Chicken-- Now with "real" Chicken

Kentucky Fried Chicken--Outraged Kids

This is a funny ad that has been running on television for the last few months. Everyone would be entertained by this, but it is definitely an ad that is targeted to parents and kids. It's a very modern commercial, aimed at families who need to feed their kids fast food because they have a lot going on, but don't want to give them "fake" food.

The primary target audience is parents and it appeals to their need to nurture. These are all cute kids and every parent would be drawn to watching it. But the content of the ad is kids telling parents that they've been doing the wrong thing by giving them chicken nuggets that aren't made of real chicken. In part, this is in response to recent reports that McDonald's Chicken McNuggets aren't made of real chicken. They don't say that in the ad, but that's what they mean. Also, the reference to nuggets that are dinosaur-shaped is in reference to store-bought frozen nuggets. So the ad is really saying that it's fine to buy fast food for your kids (whether it really is or not), but you should buy fast food that is real food and they're saying, and showing that this chicken is real. Parents who want to feel like they're taking good care of their kids would appreciate this.

To go further with this idea of parents' need to nurture, they have the kids speaking directly--cameras straight on them--to parents and kind of accusing them of tricking them all these years with fake chicken nuggets. It's like they're kind of busting the parents for saying it was real chicken when it really wasn't. Now that they've tasted these KFC nuggets they see that their parents have been lying to them all these years.

Kids are the secondary target audience because they could relate to the characters and, if they're old enough, they might actually question their parents themselves about what kinds of nuggets their parents have been feeding them.

One of the most important techniques in this ad is humor. Even though these kids are very serious in the way they are speaking to the camera, the whole thing is funny because they are so serious in their accusing tones toward their parents.

The ad is short and funny and to the point. Of course there is also a Pepsi shown in the ad because the same company that owns KFC owns Pepsi, so it's almost like two clever ads in one.